Ad extensions to achieve higher CTR

[roseline371274]

 

By using them and placing them in accordance with your business, you will achieve:

quality score
increase CTR by 10-15%
increased number of clicks
CPC reduction
increased space and number of characters for advertisements
possibility of easier communication with the client
There are many extensions and each provides specific benefits. You can further use b2b email list the benefits of the extension to promote advertising. We do not recommend using more than 3-4 extensions, since visibility is a very important factor. Bombardment with information can confuse and turn off the searcher. Maximize the potential of ad extensions, so that you bring your offer closer to customers, in the best possible way.

Extensions are also selected based on searches of potential customers. If they are searching for a term that you specified in the extensions, there is a high probability that your advertisement will "pop out" for them. Ad extensions are an incredibly powerful tool, which will help you reduce CPC and increase CTR. Our well-intentioned advice is to use: Sitelink, Callout and Structured Snippets extensions.

We recommend them because:

help with easier navigation from the advertisement to the site or landing page
highlight the competitive advantages of your business
help you accurately display your offer
However, the basic problem of PPC marketing is that few theoretical tips can simply be "copied" in practice. In order to better explain the concept of extensions, we will use the example of ST Medicine Polyclinic .

Sitelink extensions
Sitelink extensions display additional links to your site below the ad itself. It is possible to position 4 links, but you should keep in mind that, when searching on mobile devices, only 2 are generally visible. You also have 60 additional characters at your disposal, distributed in 2 lines. This space is intended for an additional description of the location, to which the given link will lead.

In the ST Medicine example these extensions would read:

offices
doctors
price lists
contact
Practices, doctors and price lists are essential information for those who want to make an appointment. Important information is also the offer of services, who the doctors are, prices of interventions and contact information.

Links to these sections of the site will make work easier for both potential patients and the client of the agency - in this case, the ST Medicine clinic. Simplicity and clarity will enable easy access to information and invite cooperation.