We now know the benefits of moving images within your social media content strategy. Whether you call it motion or video. Then it is time to look at the ways in which you can use video. Each channel has its own possibilities and target groups. It is not possible to see your video marketing on social media as 1 whole. Each channel has its own unwritten rules . By taking this into account when planning your productions, you can save a lot of time and money. Efficiency is one of the magic words when creating content for social media. To make it a bit easier for you, I have worked out the most important channels for you.
Instagram
Instagram is currently one of the most popular social channels, with around 3.7 million daily users job function email database in the Netherlands. In addition, it has good advertising options within Facebook's Business Manager. There are many different placement options, all with their own advantages. The target group is generally quite young, but the age on the platform is still increasing according to research by NewCom . You can now use Instagram to reach a wide audience.
Instagram feed
A video on the feed is generally viewed fleetingly and briefly, on the go .
A short video, gif or cinemagraph is perfect. You show the message immediately (within 3 seconds), so that it cannot be missed by the fleeting scroller. Instagram is almost 100% mobile. Therefore, choose a format that is optimized for mobile devices (and takes up as much space as possible): 1:1 or 4:5.