simple, but very ingenious! At the end of the visit, people can scan a QR code to register for a scenario in which they will be sent, via a series of exciting emails,
Indeed, the immersion is total behind the scenes of the mission under the ice floe of the submarine Espadon! And for good reason, the marketing department worked together with the Heritage Center to build this content. A real cultural experience with a very high added value, which will allow the Saint-Nazaire office to keep in touch with visitors, not on a uae number sample promotional or commercial subject, but of course a cultural subject.
Post-visit scenario: swordfish submarine
A neat customer experience, stories told in brief, everything we love! Besides, Jérôme is far from running out of ideas:
With SPREAD it's almost endless what you can do...
With his teams, Jérôme has understood that each customer is different and does not have the same desires or interests. Good knowledge is therefore essential to offer the best possible experience. It is based on this problem that Saint-Nazaire Renversante decided to set up a personality test in SPREAD to know its contacts precisely and offer them the right visit, in the right place, at the right time.
A few weeks have passed since our meeting and Jérôme was able to set up the personality test on the Saint-Nazaire office website and give us results which are (spoiler) a real success.
In fact, in the space of a few days, Jérôme and his team were able to embed more than 1,300 new profiles!
the rest of the adventure
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