Education is marketing that goes unnoticed.
Gary Vaynerchuk proved this with his TV show, Wine Library, which aired for years on YouTube. Instead of extolling the merits of the wines in his online store, he tasted them and gave his honest opinion.
Inform your audience - email subject line
He used honesty and information to encourage people to buy. They would home owner database listen to his vlog, then visit his website and purchase wines based on his recommendations.
In the subject line of your email, tell subscribers what you're going to teach them. Let them know there's no sales pitch, just information.
7. Show social proof
Social pressure doesn't stop after high school, as the current boom in influencer marketing proves.
People like to buy products that others like. They either want to imitate the person who recommends the product to them or trust the person who made the suggestion.