Black Friday is an American commercial tradition that arrived in Spain in 2010 as the start of Christmas sales. It is a day of great discounts and offers, especially in terms of e-commerce, but it has gradually spread to shopping centres and small businesses.
When is Black Friday?
Black Friday 2020 is celebrated on November 27th and the retail sector is preparing for the big day.
Preparation for this day takes place during the months leading up to the event to undertake a campaign of this magnitude in different differentiated areas, due to the amount of sales estimated during Black Friday .
computer keyboard ready for black friday
What areas should you strengthen in your e-commerce to face Black Friday?
Retailers need to face Black Friday by strengthening each area of their business. Whether they are large online stores or small businesses with a small website, they must be prepared.
There are several areas that need to be strengthened in an e-commerce, since it works like a gear system, so you must take into account how each of the parts work.
There is a lot of traffic on the internet during that day, so knowing how to attract traffic to your website will be essential. To do this, you must develop a marketing strategy appropriate to your business, months in advance.
The number of visits to your online store increases significantly, many users will come to obtain information and compare prices with the competition, so you must ensure that everything works correctly.
The website must be able to support an increase in traffic, the landline numbers list offers must be correctly published and you must ensure that the purchase process can be carried out without technical problems. Maintaining your online store is essential throughout the year, but especially on days with the highest web traffic.
Safety stock and logistics processes
Stockouts can happen, especially when there is a high demand on certain days. You will need to make sure you can cope with increased sales and coordinate with your team, carrying out negotiations with your suppliers, whether you have your own logistics process or work with dropshipping . If you manage your own ecommerce, improving resource management is essential.
Computer ready to label products for Black FridayCustomer Service
Not only during Black Friday, but also in the days leading up to and after, the number of enquiries increases considerably. Depending on the means of contact you provide to your customers, whether it be telephone, email, online chat or social networks , there will be greater activity on any of the available channels, which is why in many cases staff is hired to be able to attend to as many requests as possible.
Keep in mind that proper customer service and quality of service are essential to achieve more sales. In the days following Black Friday, many of the queries will be due to incidents, so you must be prepared in terms of managing complaints and claims and have a consistent after-sales policy.
The point of sale or physical store.
If, in addition to an online store, you have a physical point of sale, you will have to take care of every detail in your store and often make an additional effort by extending the opening hours, which means establishing different rotating shifts as well as all the preparation at the point of sale in terms of visual merchandising, window design, prices, signage, stock replenishment, etc.
Increase in the number of hires.
The retail sector is one of the sectors that generates the most employment, and at this time of year, the number of hires increases in order to be able to take on a large number of orders. Hiring takes place in different departments and areas of the company, as we have seen, depending on your business structure you can strengthen each area and hire the necessary staff to make Black Friday a success.
Do you want your business to have an online presence to increase your sales?
If you have a small business, you may not have an online store yet. If this is your case, you can create your online store and prepare for the upcoming Black Friday. Don't miss the tips you'll find in the free ebook "Selling on the Internet. E-commerce management guide" , it is a useful guide that will help you take the first steps to launch your online business.
Consumers are increasingly turning to the Internet to get information and compare prices, especially at this time of year and during campaigns as widespread in the market as Black Friday, so you should not underestimate the idea of having your own online store to be able to get new potential customers.
Digital skills are essential when establishing a strategy, as there are many advantages to being able to position yourself on the Internet with the support of a physical point of sale. In this way, you will be able to achieve greater competitive advantages and increase your sales.