A Brand Book is a corporate guide that defines all the elements that make up a business's identity.
This manual contains the essence of brand personality : fonts, logos, colors, languages, tone, story, and everything else the marketing team needs to maintain a coherent and structured communications.
A Brand Book creates connections with customers who perceive, through it, ebay database a detailed and consistent image of the brand, constantly reminding them that it is an entity with a dynamic, lively personality and its own voice.
Thanks to these manuals, companies have a set of guidelines that serve as a framework for all staff to understand what the brand stands for and what it means.
These are the basic components of any corporate identity manual:
Brand introduction. Here you should detail the pillars on which the corporate identity is built: values, philosophy, personality, and tone.
Logo. It must include all design specifications: spacing between elements, colors, and allowable scales; as well as details of the safety area. It's recommended to include correct and incorrect uses of the logo to avoid errors.
Colors. These are the permitted tones for the brand and the unacceptable combinations. Pantones must be specified for printed materials and the HEX color for digital pieces.