When we talk about generating content and materials that contribute to the customer experience, the first thing that comes to mind is the dichotomy of Copywriting vs. UX Writing.
These are two different forms of development that, however, complement each other perfectly.
Copywriting is the writing of content geared toward getting readers to chinese overseas america database take action: a purchase, as the ultimate goal, but also a subscription, for example.
UX writing involves guiding the user experience by developing texts and elements that facilitate interactions with a specific product or service.
If you're still not sure what each of the techniques mentioned above entails, don't worry! Below, we'll explain what they are and how to apply them to your business.
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The biggest difference between copywriting and UX writing lies in the position they assume toward the customer. As we noted, while copywriting is geared toward getting the customer or user to take action, UX writing focuses on facilitating navigation and the journey through the experience itself.