Google EAT is an acronym for Expertise, Authoritativeness, and Trustworthiness . It refers to certain content pillars that Google's algorithm considers when ranking a website and positioning it in search engines.
Expertise: With the introduction of EAT, Google began to positively bc data thailand value content written and written by subject matter experts. It also analyzes the authors' online reputation. This is a key factor in content quality.
Authoritativeness: A website's authority is also taken into account by Google. This includes link profile, reputation, years on the web, etc. The more authority a site has, the more highly and highly regarded its content will be by Google.
Trustworthiness: The trustworthiness of the website where the content is located is another key factor for Google. It's essential to have a secure website with high-quality, truthful content.
The Importance of Google EAT in SEO
The EAT principle is important for any page, but especially for certain types of content.
There are some topics that Google is more strict about: those that can positively or negatively influence people who search and consume what they find.
A clear example is when searching for medicine or health. It could be a search about symptoms of an illness or recommended dosages of a medicine for children. Whatever the case, it's essential to provide accurate, truthful, and relevant information.