Impressions are the total number of times your posts or stories were viewed. Because the same account may have viewed the same story multiple times, it's not usually a relevant metric.
Average Interaction per Post
This refers to the ways a user can interact with our post. In the case bc data philippines of Instagram, we have to consider likes, comments, saves, and shares.
Nowadays, likes are no longer as important as other interactions. In fact, many Argentine accounts no longer display them publicly because Instagram believes a like isn't a good way to measure whether your post adds value or contributes to your community.
These metrics provide insight into the account's overall growth. They allow you to see the number of followers, audience structure, content engagement, and the number of accounts reached. They also allow for comparative and retrospective analysis.
In this section you can delve deeper into these different metrics:
Reach. Provides the number of unique accounts that have seen one of the profile's posts.
Impressions. Indicates the number of times the profile's posts have been displayed over a period of time.
Follower growth. In the growth graph, you can analyze the evolution of the following data on your Instagram account: number of followers and following, followers gained, average followers gained per day, average followers gained per post, and average number of posts per day and week.
Total interactions. This is the number of actions taken on the account, including likes, comments, and clicks. This will help you determine if your profile is generating interest.
Average engagement per post. This way, you can determine what percentage of the total number of users exposed to content or a stimulus from your brand were motivated to take action.