It's no surprise that the vast majority of users' preferred platforms are earned media, considering that...
“92% of consumers trust word-of-mouth over other forms of advertising.”
5 Content Marketing Success Stories
In the article " 5 Content Marketing Success Stories, " bc data mexico we offer five examples of brands that have achieved great success with content campaigns, such as Mamá Luccheti. The Chilean food brand created a YouTube video that went viral, delivering a clear, distinctive message in the right medium. We also discuss the examples of brands like Colgate, El Gourmet, Unilever, and Vorterix. They're not to be missed.
Success stories: MadeiraMadeira (Ecommerce)
Another good example of success is the Brazilian company Madeira Madeira, which, after implementing a Content Marketing campaign with Genwords, achieved its main objective: increasing traffic to its website. As a result, it doubled customer engagement and achieved an ROI 15 times higher than that of PPC campaigns ( online advertising , in Adwords).