Live streaming e-commerce is a great opportunity to get started with influencer marketing .
According to a survey conducted by Statista in China, 23% of consumers value the popularity of the people who demonstrate products when making purchasing decisions.
If your company's budget allows, you can implement bc data indonesia marketing campaigns with micro-influencers specialized in your company's niche. If you find the right profile, their voice can be highly valued and lend credibility to your products and services.
Considerations for Live Streaming E-commerce
Below, we'll share a series of essential considerations you should keep in mind when creating an e-commerce live stream, along with practical tips to optimize the experience and take full advantage of its benefits.
Implement live event programs. You can do this with various products for different target audiences and across multiple distribution channels.
Create tutorials. Product demonstrations are very useful not only for showing how products work, but also for suggesting add-ons and combinations: this opens the door to cross-selling and upselling.
Interviews with relevant figures and industry experts can increase product confidence and generate more web traffic.
Create backstage content. This type of content allows you to tell the company's story and build your brand image from a more intimate and human perspective. People will empathize more if you show them behind the scenes of your daily work.