Although investing in influencers sounds attractive, the reality is that a large percentage of companies and businesses still resist this type of marketing. The reason? A lack of trust in public figures and their results.
For this reason, the authenticity factor carries a lot of weight, and the numbers confirm it. Only 18% of consumers say they trust influencers , according to a study by Markerly . Added to this is the conclusion that the greater the number of followers on Instagram, the lower the audience engagement.
In favor , then, of micro-influencers, their status as a bc data europe small community with greater proximity to the public makes them a guarantee of commitment.
In terms of content, using a micro-influencer can help you convey the messages you want to convey. If you don't want to limit yourself to the typical photo surrounded by products, your influencer can provide a tutorial on how to use your product or service, explain the value it provides, or the results it generates.
It's also possible to work on corporate culture through these figures; for example, by having them address a topic relevant to your company to raise awareness and promote its values.
You can immerse yourself in a specific life experience by learning about the case of Tati Colombo, an Argentine fashion micro-influencer who started with 2,000 followers on Instagram, talking about her favorite clothing brands and sharing content about clothing items offered by stores near her area.
Originally from the Autonomous City of Buenos Aires, Tati steadily built her audience, to the point where her followers eagerly awaited her content. From interactive stories to posts, videos, and paid content, she takes advantage of the opportunities the platform offers to continually innovate.