A growth hacker is a professional who has the ability to develop plans tailored to the profile of a startup or SME to attract potential clients and increase leads.
In addition, he has the ability to find solutions to new problems . And his sales knowledge helps him analyze market and user behavior.
And although he's an expert in innovation, he's not limited to a specific professional profile. Anyone involved in service development and possessing the necessary skills can become a growth hacker.
It's worth noting that he's multidisciplinary and curious. His passion for 99 acres database research never ceases, as he must have knowledge in diverse areas such as marketing, programming, psychology, design, writing, SEO , and data interpretation.
By this, we mean that growth hackers shouldn't limit themselves and should take advantage of all market trends to transform their product into a service their buyer persona needs.
And although at first glance it may seem that the growth hacker has an enormous responsibility, it's advisable to rely on the support of various company figures, such as the creative team, content marketing, and even data analysts and accountants.