We have all heard of people or companies that have made it big on the internet, selling any type of product or service. We have become accustomed to seeing very young people with spectacular incomes.
Although it is true that it is becoming increasingly difficult to achieve unprecedented success in a very short time, mainly because there are so many people thinking about exactly how to achieve it, it is true that great commercial results can be obtained in the online channel with few resources.
To do this, the first thing you should think about is adapting your product or service offering to those sectors with the highest demand, not only at present but also those that are foreseen in the short term. Often this kuwait whatsapp number will mean starting from scratch. Selling pens or accounting services may fit what your company sells or your academic training, but in traditional products or sectors, you will hardly achieve great results. The good news is that retraining and training in areas or tools where there is high demand will not take you much time; you can consult blogs, YouTube videos or look for subsidized courses on the selected subject.
Once you have knowledge about a subject in high demand, research what kind of products and services consumers in that sector are looking for and buying and think about how you can offer them. Also think about prices and calculate how much it will cost you to acquire or produce that product. We already have a sector and products in high demand.
Third, study the companies or people who achieve the best results. Usually when they excel or achieve success in their business, they are interviewed or their success is analyzed. See if you can use their strategy partially or completely.
Next, think about optimizing the resources needed to reach your customers . You don't always need big resources. At this point, I recommend a course that we offer at Femxa to optimize the resources needed to start selling online.
hands of an ecommerce worker on a laptop working in an online store
Minimize costs and create revenue
The next thing we need to do is to be very clear about our expenses (or those of our activity) and the income we will get from sales. Think not only about what it costs you to obtain the product and your promotional or commercial expenses but also general expenses such as salaries or taxes. Also think about all the resources of the web 2.0, that is, everything that the world of the Internet puts at your disposal that will make you generate less expenses, such as travel or licenses, for using online services.
What we earn from sales must be at least equal to what we spend. So, if you are clear about what your products or services cost and know the minimum amount of money you need to break even, it will be very easy for you to calculate the number of products or services you should sell each month, or in other words, what minimum amount of products or services you should sell to start making money.
Increase potential customers
Next, we need to look for partners, friends or collaborators who will help us promote our offer and speak well of us. If they do it selflessly, all the better, but if this is not the case, we can always offer a commission on what we obtain in sales thanks to their help, so that we do not incur any extra costs on top of what we have already calculated.
Think about a sales pitch or script as well. What do you say to a customer to convince them to buy your products over someone else's? And also ask yourself questions that a user or customer might ask you and think about your answers. Preparing all of this beforehand will give you confidence in any sales interview and will improve the effectiveness of your marketing or promotional activity.
In this case, it is always advisable to create a file with these people and contact them all, and then update this table with what they tell us, or add or remove people from this list. This should be part of our daily work.
Likewise, participating in forums or online events can give us the opportunity to learn about and research new strategies and also new people to add to our list of potential clients. Move the traditional to the Internet to optimize costs and think about planning your activities online.
I also advise you to schedule your sales activity (calls, emails, content) by including physical or virtual attendance at events or places where customers can be found.
It can also be a great idea to develop tools such as affiliate marketing for your products, allowing you to create a network of people who compare and recommend your products to third parties with very little effort and dedication. Of course, all this will require time and effort to monitor, control and improve the offer and commercial proposal.
Obviously, there is one last factor that will allow you to achieve good results: patience and perseverance in your daily work. As the old saying goes, he who keeps going, succeeds. Get trained for it now!