The main function of Lookalike is to find a group of people who have a profile that matches the products or services a company offers in order to attract potential customers, thereby saving the process of identifying potential consumers.
Furthermore, when it comes to content marketing, Lookalike represents a cost saving , as it can work to reduce the investment in customer acquisition, which in most cases tends to be a high investment.
By obtaining data from the profiles of users who frequent each linkedin database of the company's social networks, a behavioral pattern can be created to determine which ones are likely to make a future purchase.
Likewise, with Lookalike, companies and e-commerce businesses can reach their audiences, helping them achieve greater reach and build a relationship. This can be beneficial for making the product go viral and generating leads.
On the other hand, another feature of Lookalike is that by analyzing the data or characteristics of your target audience, it can help you develop appropriate marketing strategies that can generate significant profits and take your business to the next level.
This allows you to reach a more targeted audience that's more likely to engage with your business and react better to your content . This is a huge advantage, as it increases conversions and the effectiveness of all your campaigns.