In this sense, the case of Moon , a digital currency trading platform created by the company Lychee , is encouraging . It is an application that allows blockchain and crypto companies to reach their essential audiences.
Moon brings together marketing tools for crypto entrepreneurs in a office 365 database single space. It uses machine learning-powered ads and predictive algorithms to attract and retain customers and investors.
Outside of its ecosystem, Moon expands the local experience through partnerships with the world's leading advertising platforms.
It features various segmentation mechanisms, lead generation through gamification strategies, and a connected TV video advertising system (CTV).
Moon is a first success story of specialized channels that the crypto sector can leverage to strengthen its business by using advanced technology in its marketing.
Crypto marketing must move to new channels like Moon, an app that combines adtech tools and a video channel.