Excluding ads for non-target audiences

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Some part of the audience always remains non-target. Such users do not leave applications, even if they click on an advertisement. If you remove this group, you can increase the conversion, because only users potentially interested in the product will remain.

Excluding ads for non-target audiences

To identify non-target audiences, you singapore mobile number list need to look at advertising analytics data and see which segment of traffic does not perform any actions on your site. Analyze the indicators by region, platform, time on the resource and other parameters.

For example, statistics from one of the advertising campaigns showed that not a single valuable action came from visitors who opened only the main page and left after 15 seconds. For example, from reports from Yandex.Metrica, we realized that users who view only one page on the site and stay on it for less than 30 seconds are absolutely not targeted.

So, let's create a segment to filter out this part of the audience. Next, let's look at working with Yandex.Metrica as an example. Open "Traffic" and go to the "Visits" section, where we set the following filters:

Time on site – less than 15 seconds.

Viewing depth is one page.

This segment needs to be saved so that you can work with it later, namely, reduce the rate to the minimum (-100%). This audience will not see your ad.

But for those segments of the target audience that actively interact with the site and leave requests, the rates can be increased. For example, according to statistics, orders are most often made by Muscovites. An increased rate is applicable to this segment.