What is data literacy and why should you invest on it

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It’s not enough to acquire strategic data on your business or market. You also need to be able to read it properly. Have you ever heard of data literacy?

When we think of literacy in general, most of the time it means being able to understand the written word. However, more aspects of life require a special ability of comprehension, and data is one of them.

Get a quote right now for a top visual content!Because of that, the term data literacy became popular to refer to this soft skill. It takes a good knowledge of statistics and math as well as a strategic view of your business
In this article, we’ll discuss:

what is data literacy;

the benefits it brings;
how this expertise can be appropriately used by your business.


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What is data literacy?
The term data literacy refers to the ability to read and analyze data. Technology austria cell phone number list has evolved enough that we’re now able to capture a lot of data to understand our business performance, the behavior and preferences of our clients, how the market is changing, and others. All it takes is the right person to analyze all that.

Data literacy requires knowledge of not only math and statistics, being an important soft skill for people with varying backgrounds and areas of expertise. They must also be capable of displaying their conclusions understandably so they can help other areas of your business.

Such work is usually performed by using data analytics tools, so it also requires experience in how they function and how they can be used to achieve your goals. This involves learning how to operate them and keep up with the newest and most innovative solutions in this ever-evolving market.

Someone who’s well skilled in data literacy can understand the goals of a business and read the appropriate data to ensure the correct strategies are being developed and helping reach success. This shows how important this position is and also why it requires a highly skilled professional.

Why should I invest in data literacy?
With so much data around us nowadays, investing in data literacy is the only way to make sense of it all to help your business grow and achieve its goals. Have you noticed how Big Data is one of the biggest trends right now?

More than just another buzzword, Big Data refers to our current scenario of data in large quantities, vast diversity, highly variable accuracy, and exponential growth. Because of all that, being able to analyze all this data is extremely valuable to businesses in various segments.