Integrated Digital Marketing: what is and why you need this strategy

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If you look around nowadays, you’ll see far too much advertising and marketing. Brands are constantly fighting for customers ‘ attention.

When we analyze the Digital Marketing world, we see that the same has been happening: wherever you are, you’ll face a dozen ads and pieces of content.

So, if you want to drive better results and get the best strategy up and australia cell phone number list running quickly, to generate leads and sales, you need to cut through the noise of marketing.

But how can we do that? The answer is integrated Digital Marketing.

By integrating your communication, you can tell a compelling story to your customers, leaving absolutely no room for doubt.

You boost the chances of getting noticed and help people go through the buyer’s journey, from a visitor to an excited and loyal fan.

Do you want to know more? Here’s what we are going treat:

What is integrated Digital Marketing?
What are the channels of an integrated Digital Marketing strategy?
What are the benefits of integrating your Digital Marketing?

What is integrated Digital Marketing?
Integrated Digital Marketing encompasses the idea of creating a unique form of expression that’s easy to identify in all of the channels your customer uses.

It’s like using a single language to speak in different situations.

That means it’s a strategy that blends all your marketing tactics. Then, each campaign and approach complement the other, creating a consistent image on the mind of the users and tracing a journey for them to go on.

By being consistent, you can become memorable to your audience.

But integrated Digital Marketing also means having a well-structured and well-defined marketing plan.

That includes taking care of the online presence by managing different channels of the digital world.

It involves making sure your organization is on the web, where your customer already is.

All those efforts should point in one direction only and express the same image to the mind of the users.

Unifying all the channels
We can understand this concept by looking at the idea of a digital picture.

What is a picture? Just a set of pixels that work together to make us believe we see some specific form.

Those pixels apart don’t make much sense, but when they gather, we get the proper meaning.

Then, communication happens.

That’s the same with your Digital Marketing.

If you develop a method to unify all those channels, creating the same experience to the audience, your marketing works as a whole and makes more sense to prospects.

Thus, people will go from one touchpoint to another without noticing the difference.

They will go smoothly through the journey without any interruption.

So, to summarize what we’re saying: integrated Digital Marketing is about creating a plan to make sure you’re using digital media and to make sure you’re using it the right way.

Those means of communications include the 3 types of digital media:

paid media (paid advertising);
earned media (organic search obtained with a website or a blog);
owned media (Social Media, Email, and others).

What are the channels of an integrated Digital Marketing strategy?
So, how can you do that? First, you have to identify the channels. The last paragraph gave you a quick view of what those are. Let’s go through and explain how to use them!