As shown in the cases of companies that succeeded through the use of referral marketing — for example, Uber, which offered discounts on the first trip and, after the referral was made, the customer who referred the trip was also entitled to a coupon for future uses —, you can do the same with your business.
Offer discounts, benefits and gifts to those who recommend the brand and use digital channels to spread the word more quickly among the public. With the advancement of technology, which allows anyone to access information, this is certainly the best way to do this.
It is recommended that, for recurring products, the discount coupon be valid for the next purchase. For products that are not purchased very frequently, two alternatives are: offering a voucher for the customer to spend as they see fit or giving a free gift. This way, in addition to attracting new customers, you can increase the average ticket per consumer.
Promote the referral program
To ensure the effectiveness of the referral program, it is necessary to jamaica mobile database publicize it so that as many customers as possible know about it. Therefore, it is essential to disseminate the action broadly and in a complex way.
To make this happen, you can insert banners and long notices on the company's website, for example, on the home menu and on the page where the products are located. Attaching this notice after the purchase is completed can also generate positive impacts, considering that the consumer will be happy with the purchase and have high expectations, which makes them more susceptible to other strategies.
Another important way for this type of advertising to generate the expected impact is through ads on social media and email marketing campaigns. Depending on the offer, the benefit acquired after the referral can encourage your customer to make a new purchase, even if they had not planned to.
Acquire and retain new customers
Once you have acquired new customers, you need to think about how to keep them loyal. The chances of them becoming loyal to your company are high, but this will not happen if they have a negative or neutral experience (without any distinguishing features that catch their attention) with the establishment.
Therefore, it is important to invest in relationships and getting closer to consumers after they make a purchase. A good idea is to add them to the company's social networks to continually offer discounts and benefits and showcase new products, catching their attention and showing them the main trends that they cannot miss.
In addition to contributing to loyalty, these customers can become new promoters of the brand, generating a cycle of recommendations.