The best arguments to show the value of Inbound Marketing to managers

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As consultant and guru Gary Vee wrote in his best-seller Go Deep , “People are on the internet today. And businesses are moving towards it.” Considering that the phrase was written in 2009, it is surprising that there are still companies today that fail to explore the full potential of the digital world to attract, win over and retain customers. “Oh, but my company has an account on social media,” you might respond. But that alone is not enough because using channels like Instagram and Facebook is part of the actions and not the center of a strategy that goes much further: Inbound Marketing .

Therefore, our conversation today is with the marketing team of companies that serve other companies and that have already understood that the scenario requires a change of vision on the part of managers and that investment in Inbound is more than necessary, it is vital.

About the value of Inbound Marketing
As we know, Inbound Marketing has been gaining more and more thailand telegram data space in the business world. In a Google search, you will hardly find statistics that do not show this strategy as the main generator of qualified leads and opportunities . And this is not a privilege of a few segments or mega corporations. Companies of all sizes are realizing the potential of this strategy to attract, engage and convert leads into loyal customers, and it is an important part of the sales team's work .

However, even with the interest in Inbound Marketing also visible due to the success of events such as the RD Summit ( in 2023 there were more than 14 thousand participants; was your competitor there? ), some managers still seem skeptical about the effectiveness and value that investing in the strategy can generate.

With this in mind, we have put together a list of what Vocali considers to be the best arguments to convince company managers about the importance of Inbound Marketing and how to use it to boost business growth.

Arguments that show the value of Inbound Marketing
Inbound Marketing is a long-term investment
Unlike traditional marketing strategies, Inbound Marketing focuses on creating relevant and useful content to attract and educate the target audience. The idea is to establish a lasting relationship with potential customers. This means that the investment in Inbound Marketing is long-term, with sustainable results that accumulate over time.

Cost reduction
Inbound Marketing is known for being a more cost-effective marketing strategy than traditional marketing. Studies such as the one by Demand Metric show that companies that adopt Inbound Marketing spend on average 62% less per lead compared to those that use traditional methods . What's the secret? Simple. This happens because Inbound Marketing uses digital channels, such as blogs , social networks and email marketing , which have lower costs and provide greater reach.

Increased conversion rate
Quality and targeted content allows Inbound Marketing to reach people who are genuinely interested in the product or service offered, increasing the conversion rate of leads into customers . Companies that use Inbound Marketing tend to achieve much higher conversion rates compared to those that do not adopt the strategy.

Improved customer retention
Inbound Marketing is not limited to attracting new customers, but also to retaining existing ones. By offering useful content, companies can maintain a close relationship with their customers, increasing the chances of loyalty and repeat purchases.