Greater user reach compared to other types of advertising

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Frequent appearance of a banner with a product on the Internet allows users to become better acquainted with the object, which increases its recognition. The ability to fully customize the resources on which advertising should be displayed. Cons: The need to pay for each click or impression. As you might guess, this is not very profitable, because the user can accidentally click on the ad, or if there is a fee for the impression, then you can go broke.

After the end of the advertising campaign, traffic from jordan cell phone number list contextual advertising drops sharply. Incorrect definition of the target audience . An inexperienced advertiser will most likely incorrectly define the target audience, which will lead to losses. High demands on originality and quality. In this type of advertising, it is often vital to create creative banners , because only they will in some cases lead to a decent profit. It is necessary to have a large budget for advertising an online store , because the average cost of a banner is higher than the average cost of contextual advertising.

Types of banners Banner advertising is divided by many parameters, but the two most important ones are the banner resolution for the site and the technologies used in its creation. Regarding the second parameter: the most commonly used format is 468 by 60 (all sizes in pixels). This format has been used by Yandex and Google since 1994. It is worth noting right away that there is no standard for banner size, there are only the most popular ones. Among them are 728 pixels by 90, 300 pixels by 600, 300 by 250 and 240 by 400.