Although there are several publications on this topic, this is the one that offers the most practical and effective working method, and the one I use in my brand development and content marketing consultancies. There are 7 universal points of every good story, those that have always moved humanity.
There are 7 points that brands can use finland mobile database to simplify their message and connect with the hearts of their audiences. Let's see what they are. 1. The protagonist One of the novelties of the framework proposed by Miller is that the hero of the story is not the brand, but the customer.
Because in this way, the brand can position itself as a guide or ally, and be recognized as a reliable source of advice or help. Position yourself as Yoda, and your audience as Luke Skywalker. expert. Once we have identified our ideal consumer, the next step is to ask ourselves what they need from our brand, company or value proposition.