Of course, if we want to achieve concrete results, it's not enough to publish one or two articles a month on the company blog. It's much more complicated than that! That's why today I want to tell you about four common mistakes in content marketing. Because if you're going to invest time and resources into writing articles, putting together infographics or generating ebooks, you might as well do it right.
The content market is crowded: it's denmark mobile database estimated that bloggers publish more than four million posts every day. And that means it's becoming increasingly difficult for a post to appear at the top of Internet search engines and reach its target audience. All you have to do is run a Google search on a topic that interests you to check out the millions of results you can get.
Quality over quantity may be posting about the same thing as yours, it becomes essential to work on a content marketing strategy that takes advantage of every opportunity to gain visibility. It's not about posting for the sake of posting, but rather about focusing on the interests of our potential customers and using a variety of formats.