Some say that content is no longer king. The new reality would be that word-of-mouth marketing takes over. So brands would no longer have the power to just push content and hope that leads will come.
But the reality is that inbound marketing plays a decisive role in generating and obtaining this social proof . It is decisive, contributing significantly to the generation and conversion of leads.
Without a strong digital presence and a set of effective inbound marketing actions, your customer may not find the right channels to tell their leads how good your company's solution is.
4) Customer experience takes on a new format
In the past, companies focused on offering this type of customer experience:
Customer service during business hours only;
Focus only on customer acquisition – without major qatar mobile database post-sales efforts;
Customer support tickets;
Lead generation methods;
Teams organized in silos;
Support only in the company's native language;
Low interaction with the customer, their pain points and expectations – the solution was delivered in a ready-made format;
Empty speech about the relationship with the competition.
But digital transformation has created a new scenario, and today your company needs to be in line with this new scenario:
Chatbots support customers 24/7 ;
Customers have more options – and they’re easier to find;
The main focus should be on customer experience and retention;
User experience is a team effort.
5) Video is your content answer
Today, video means more than just a YouTube channel that your company updates a few times a year. It’s now the star of content marketing and a staple of effective annual inbound marketing planning for companies across all industries around the world.
The format has proven to be the best way to delight your customers and attract new ones. Your company can explore the format through actions such as:
Adding a short introductory video to your email signature;
Adding FAQ videos as a source to share and use as an answer bank;
Making your blog articles into video format – so users can choose whether they want to read or watch your content;
Embedding videos on your landing pages.