How can marketing help my business?

[seonajmulislam00]

The use of marketing becomes essential for any business, as it helps in several aspects, such as:

Recognition of a brand or product
Let's imagine again, what brand uses a giant letter "M" as its logo? You probably thought of McDonald's. Now let's ask the same question about a product: What product is a black liquid with a red logo? Marketing helps to fix in the consumer's mind what you sell or do.

Finding Customers and Interested Parties
When we are on YouTube and that almost endless 5-second video starts, it is nothing more than Google enabling your interest in what is being advertised, in this case, it found you.

Creating reputations
Remember when Johnson & Johnson was just iran telegram data a baby soap and shampoo? Using this reputation for quality and caring for little ones, they decided to create an adult version. Instinctively shaping the perception of a brand that takes such good care of children, why wouldn't it do the same for us adults? Basically, they used their fame and reputation for other purposes.

Increase sales and profits
If you have an excellent product or service, and great customer service, now you need people to know about it. Marketing and advertising are the tools for a successful business. Through good advertising, with a physical storefront, flyers, business cards and also social networks, Google, among others.

Creating a sense of belonging
The famous motorcycle brand Harley-Davidson is a reference in this type of work. The company has managed to create within the hearts of bikers, whether they are professionals, motorcycle enthusiasts or first-timers, a collective, almost a tribe, of bikers of essence, differentiated, lovers of adventure and freedom. This concept of belonging is a status for those who consume the product, which in this case are motorcycles and all the equipment. For those who are part of this tribe, they are more than special, they are deserving.

Customer Relationship
Contact is a very interesting way to engage your audience with the brand. Treating each person as if they were unique is one of the most widely used methods today. Maintaining contact with the brand, as if it were a person, brings customers closer and creates a bond of friendship. Friendship is something incredible, because customers end up becoming brand advocates, and when a problem occurs, there can be a legion of people to help and also, why not, protect the brand.

Inform your customers
The more information a brand provides to its customers, the more engaged they will be. Creating content where the brand teaches consumers about what it does, in addition to helping it become a market reference on the subject, also speaks to consumers in a mentoring manner.
All the items I mentioned above will help your company or product/service achieve the golden goal of any entrepreneur: profit.


Of course, it’s not a cake recipe, and many setbacks can happen. But remember, “nothing ventured, nothing gained.”