Black Friday 2020: When is it? How to prepare my store?

[seonajmulislam00]

There are just over two months left until Black Friday 2020 , that's right, the day so awaited by retailers and buyers is coming and it will be on.

If you are a retailer, you have probably spent the last few months putting together strategies and planning your offers to beat the competition and win over customers, right?

Now, if this is your first Black Friday , we can imagine your tension and nervousness, after all, it is a very important day for commerce all over the world.

To help first-time sailors and even the most experienced captains, we have prepared some valuable tips and information to help you be successful on this day, so continue reading and find out.


Black Friday 2020 will take place on November 27th , and even in indonesia telegram data face of difficulties due to the pandemic, the president of the Brazilian Society of Retail and Consumption, Eduardo Terra, is confident that this could be the biggest Black Friday in the country.

Uncertainties revolve around physical stores, as we do not know what the scenario will be given the current situation, but on the other hand, e-commerce has grown exponentially, that is, the coronavirus pandemic has reshaped the way we buy products.

Imagine how the e-commerce shopping scene has grown , add to that the number of consumers who had never bought online and will continue with this habit, and finish with the most important and anticipated: DISCOUNT .

Okay, the context is quite optimistic, isn't it? Are you going to be left out?


According to the Black Friday Brazil website , the hottest products are cell phones and home appliances. The main reason for this podium is the ease of payment and the possibility of interest-free installments, considering that these are expensive items. See the top 10 below:

Smartphone
Home appliances
Televisions
Computing
Furniture and decoration
Fashion and clothing
Small appliances
Trips
Beauty
Books and stationery
However, it is worth noting that according to the Promobit website , there is a disharmony between the promotions advertised during Black Friday and the greatest desires of customers, considering that the main discounts are concentrated on beauty and clothing products.

Therefore, it is clear that most retailers do not offer large discounts on the most sought-after products, and this can be a differentiator in your e-commerce , if this is your line of business.


As expected due to the pandemic, major retailers are drawing up new plans for Black Friday 2020 , which will likely be mostly digital.

So if you’re expecting long lines of customers stretching around the block, forget it.

The largest companies such as: Extra , Magazine Luiza , Americanas and Casas Bahia , are already reinforcing their online demand and testing their websites so that they can support, without going offline, the large flow of customers who will be accessing them simultaneously.

It is also worth emphasizing that the process goes far beyond a website that can handle a large number of hits; it is necessary to guarantee stock, delivery and deal with possible post-sales problems.

But before you say “ these tips are for big companies, my business is small ”, it is worth making it clear that the digital age is for everyone, especially those who want to boost their sales and leave their comfort zone.

After all, regardless of the size of your company, the important thing is to be prepared to convert your contacts into sales.


The first tip is: PLANNING .

Be prepared and carry out strategic planning, evaluating which products you will put on sale, what discount will be offered, how many emails will be sent, etc.

Focusing on your goals, plan the beginning, middle and end of your campaign. Evaluate which channels your campaign should appear on. After all, there is no point in offering good products or services if your audience doesn't know about them.

It is quite interesting, weeks before the date, to publish images and carry out campaigns of the items that will be on offer, so that your customers are already aware of the discounts and can plan the purchases they will make.

Another difference that could define the choice for your company is customer service .

It has been proven that good customer service and special care for the customer defines a purchase, even if the price is not the best. So, invest in a specialized customer service team with extensive knowledge about your products.

Lastly, but very importantly: BE HONEST .

When BF arrived here, some companies caused outrage among consumers, because they increased prices weeks in advance and then reduced them, giving a false impression of a discount.

These episodes became known as “ Black Fraud ”.

However, the ease of information due to the digital age quickly identifies false offers, creating a very negative impression for brands.