Why are Gallery Ads better than regular text ads?

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Images are much more effective at capturing a user's attention than plain text. Research has shown that:

• The human brain processes images 60,000 times faster than text.
• The human mind can process an image in 13 milliseconds.
• People form a first impression of an image in as little as 50 milliseconds.
• A user is much more likely to remember kuwait phone number data content that includes visual cues, such as photos.
• 55% of millennials say visual presentation is the most important part of mobile shopping.
• People remember 80% of what they see, compared to 20% of what they read.

Gallery Ads are simply more effective because photos are more impactful and memorable than plain text. Another advantage of Gallery Ads is that only one ad will appear in the search results. Below it, only classic text ads will appear . This means that the ad does not have to compete for attention, which makes it even more effective.

Another reason to give Gallery Ads a chance is that a similar concept – carousel advertising – has been around for some time on Facebook and Instagram, where it has proven to be very successful. Thanks to carousel ads on Facebook, companies achieve a multiple improvement in ROAS (return on advertising spend).

Possible disadvantages of Gallery Ads
As mentioned above, unlike text ads, which can be shown to users multiple times, a Gallery Ad will only be shown once and will always be in the first position. This “winner takes all” system will likely increase competition and with it your CPC . So take advantage of the opportunity and start with Gallery Ads as early as possible, while the competition is not as intense.