Retargeting based on user engagement

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When reaching potential customers through retargeting, it’s important to segment your audience correctly so that you can tailor your offer to each person. If you want to target people who watched your video , LinkedIn now lets you segment your audience based on how much of your video they watched. You can create audience segments based on whether someone watched 25%, 50%, 75%, or 97% of your video, based on data going back up to 1 year. Why is this important? By looking at how much of your video someone watched, you can see how engaged they were with the video and what information they might be missing because it was in the part of the video they didn’t watch.

Similarly, you can target people who have interacted hungary phone number data with your Lead Gen form . You can reach people who have only opened your form, or filled it out but not submitted it. Similar to video views, you can target data from the last 365 days. In both cases, this audience must have at least 300 members to be included in your campaign.

In addition to targeting these audience segments with your advertising messages, you can create a lookalike audience from them . Lookalike audiences allow you to reach people with your ads who are similar to those who have previously interacted with your content. These people tend to have similar characteristics, interests, and behaviors to those in your original audience, so it's very likely that they might also be interested in your products or services.