Gain credibility by connecting with influencers

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One of the main benefits of influencer marketing is that it allows you to participate in the credibility of respected experts (which is what influencers are supposed to be). If your audience sees that trusted influencers are collaborating with your business and you’re creating useful and entertaining content together, that trust will transfer to you.

But it’s not enough to simply reach out to any influencer – you need to be careful and strategic about it. Find influencers who can reach your target audience and focus on making your collaboration georgia phone number data seem as natural as possible. It makes a difference if a YouTuber who streams his gaming sessions is promoting your gaming laptop, or if it’s someone who has a beauty consultation on YouTube.

influencer

Think about where your content is displayed
The credibility of your brand and offering can also be positively or negatively influenced by the reputation of the platforms where your content ( such as PPC ads ) is displayed, and by other content that appears around it. For example, beware of PPC ads on the content network.


If you don't set everything up correctly, your ads can appear in places where they seem inappropriate , or near content that you don't want to be associated with in any way. An example of this is the PPC campaign of one of the largest energy companies in the Czech Republic, whose ads for cheap gas were once regularly displayed next to newspaper articles about the Holocaust.