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According to Orbit Media , web design best practices can be grouped into these three basic categories of standards:

Brand Standards: You may be more familiar with referring to this same concept as “branding,” “style guides,” or “mood boards.” These standards include everything to do with the look and feel of a website and involve the use of colors, typography, and elements that are specific to the particular company.
Coding standards: Websites should be built according to cayman islands phone number data programming standards agreed upon by the W3C, the international community that works together to develop web standards.
Accessibility Standards: Access to information is a basic human right, recognized by the United Nations Convention on the Rights of Persons with Disabilities. On top of that, making your site accessible has positive effects , not only on sales, but also on SEO . The W3C shares a basic list of standards that should be followed to design an accessible website . We will detail related web design best practices later in this article.
Let's look at how to develop web design practices based on each of these standards:

Brand standards
Websites that lack consistent branding can be stressful to interact with and cause confusion. So it should come as no surprise that 38% of visitors have said they will stop engaging with a website if the content or design is unattractive.

Keeping in mind that looks aren't everything , here are some basic design principles to consider when creating a website that people will want to use:

Balance
Balance is the design principle that prescribes how to effectively distribute visual elements. In general, a balanced design looks clean and natural and has good symmetry (although that is not necessarily a condition of balance ).

You can incorporate balance into your web design in terms of page layout.

Centering text or other elements across the page is an easy way to do this. Generally, web pages are built on a grid system, which creates a form of balance. You can use the CSS float property to position elements and balance them across the page.