in Google Ads reports, they are easy to view by ad criteria, keywords, campaigns, and ad groups;
In Yandex Direct reports they are available in the context of campaigns.
By the way, information about new clients can be taken from the CRM system.
CAC helps you find out how much money is spent on expanding your customer base and finding problem areas at different stages of the sales process. However, the value of this metric is not decisive without comparison with the LTV indicator.
Customer Lifetime Value (LTV)
It is important not only to attract a client, but also to retain norway cell phone number list it. The LTV indicator was created precisely to evaluate the results of interaction with the client base. It shows what total profit a company receives from one client over the entire period of work with him.
There are different ways to determine LTV. Sometimes the following formula is used:
LTV = revenue from a customer - costs of attracting and retaining a customer.
payment for contextual advertising;
earnings of a context specialist;
payment for development and design of the landing page and others.
To find out LTV, another formula is also used:
LTV= C1 * C2 * C3 * C4, where:
C1 — average bill;
C2 — average monthly number of orders;
C3 — average time of interaction with the client (months);
C4 — payback (%).
LTV is a significant metric in business. It is especially important for online stores to evaluate it in order to identify loyal customers and improve the process of retaining them.