Where to watch?
keywords, ads and ad groups. In Yandex Direct, this indicator is available in reports on campaigns, ads, ad groups and keywords.
What does it affect?
CPC affects the ad placement on the page and the amount of traffic it attracts. By changing the maximum cost per click, you can adjust the traffic. For example, if few visitors come to your site from an ad or the traffic is zero, then increase the cost per click and view the statistics.
How to find out?
You can find out the cost per click in Yandex Direct in morocco cell phone number list the "Statistics" section via the "Report Wizard". In the statistics window, you need to specify the account for which you need a report, and then specify the time period for analysis. In order for the cost per click to appear in the table, you need to check the box next to the "Average cost per click (rubles)" metric, then scroll down the page and click on the yellow button labeled "Show".
You can read about how to find out the value of the indicator in Google AdsHere.
Cost per action (CPA)
The metric displays the cost of the target action. Moreover, the advertiser himself determines what is considered to be it. This could be clicking a button, a phone call, placing an order or registering for an event.
To calculate the metric, use the formula:
CPA = advertising costs / number of target actions.
An advertiser paying for advertising using the CPA model receives the following benefits:
can determine the maximum cost per conversion;
pays only after the visitor has completed the target action.
The CPA model is suitable for online commerce, financial organizations and entertainment sites.