Engagement is analyzed simultaneously with the number of clicks and unique visitors. Information on these three metrics allows you to judge the quality and volume of traffic. If new users, upon arriving at the site, do not immediately close it, the reason may be the irrelevance of the ad, poor content of the landing page, or its long loading time.
Click-through rate (CTR)
It displays the number of clicks on an ad to the total number of impressions. To calculate this indicator, the following formula is usually used:
CTR = number of clicks / number of impressions × 100%
the predicted CTR affects the ad rating. Under the same lithuania cell phone number list conditions, the rating of an ad with a high click-through rate will be better. That is, by increasing the CTR, you can attract more users to the site without additional costs;
the conversion rate (CR) increases. Ads with high click-through rates tend to bring in more real buyers. As a result,research, when CTR is doubled, CR increases by 50%.
Average CTR in Google Adsis 1.91% for search and 0.35% for the Display Network. A good CTR is 4-5% for search and 0.5-1% for the Display Network. Sometimes the CTR reaches 20-30%.
How to find out clickability?
CTR is available in reports on campaigns, ads, keywords and ad groups in Google Ads. In Yandex Direct, this indicator is available in reports on campaigns, ads, keywords and ad groups.
How to increase CTR?
Here are some tips to help you increase your click-through rate:
Please enter information in all blank lines available when placing your ads;
Include keywords in your ad titles and content, avoiding spam;
create a working unique selling proposition, don’t “spill the beans” in your advertising texts;
add any appropriate extensions, such as company address or details;
Check out different ads and choose the ones that get clicked on the most.
Percentage of impressions received
It is calculated as follows: the number of ad impressions is divided by the number of queries for which users could see them.