Political marketing is a tool used by candidates and parties to gain votes and popularity among potential voters. It is a set of strategies that aim to influence public opinion regarding a candidate, party or political ideology.
This type of marketing has been around for thousands of years. There are records that indicate activities like this even in ancient times. In ancient Greece, for example, politicians were already intensely dedicated to developing oratory skills, albeit in a somewhat unscientific way.
The Egyptians found another way to show themselves as powerful figures by creating their “pharaonic” works. Years later, during the Middle Ages, European rulers invested in promoting their images. To do so, they paid fortunes to have their portraits painted by great artists of the time.
In other words, in practice, it was never enough to just be in usa mobile database the lead . It was always necessary to show who the leader was and make people recognize their power. And, although it was already possible to see results with these actions, it was only in the 1950s that political marketing was officially documented.
More precisely, in 1952. The then candidate for President of the United States, General Dwight Eisenhower, hired the advertising agency BBDO to work on his image during the election campaign.
The agency's goal was to transform the candidate into a charismatic personality, gradually distancing himself from his image as a general. Voters should see the potential of a president who would bring success to the future of Americans.
The agency then began using techniques to shape the candidate's language for radio and television spots. The truth is that advances in technology have helped political marketing reach an ever-larger audience.
And this image-building worked. The agency managed to redirect the projection that Eisenhower had achieved as a great army commander, to the figure of a successful administrator. Eisenhower was elected president that year, and then reelected in 1956.