For Pinterest , as for Instagram, you will need to have db center.uk a Business account but the transition is very simple and fast. Once created, you will be able to have a lot of information about the users who follow you in a similar way to Google Analytics.
Twitter data is instead displayed under the Twitter Analytics heading within your profile.
The “external” traffic, that is, the one obtained from all your social networks to the website, can be measured through Google Analytics . By entering your profile, you can see all the incoming flows from the social networks by accessing the “acquisition”, “social” and “overview” items to have an overall view of your results. We will then see other important metrics to monitor through Google Analytics.
Social Media and Vanity Metrics
Let's start our analysis with a general discussion on what are the so-called Vanity Metrics. These numbers include followers and likes and are called this way because they are the least reliable since the possibility that there is a bot behind a user with many followers is always higher. In our case, since we are creating a report on our profile, we exclude that these values are tampered with by bots (or similar) and insert them into our file to keep track of our evolution over time.