The slogan is one of the most important elements of electoral communication. To help you, we have made a list of the most important tips on the subject.
The political slogan is one of the most important elements of electoral campaign communication , for several reasons. Firstly, because it allows citizens to remember the candidate frequently, fixing his name and number in their minds.
Secondly, it has the advantage of being able to bring the population closer to the politician, giving him greater credibility and allowing voters to place their trust in the future parliamentarian more easily.
Furthermore, when a slogan is successful, it can be remembered for weeks, months, and even years, making the politician stick in the minds of citizens forever.
However, when creating the phrase, it is necessary to pay attention greece mobile database to several elements that are crucial to defining whether or not the slogan will be well received by the population.
To help you, we made a list of the most important tips on the subject, providing several real examples for each one.
Create something that is easy to remember
One of the most important characteristics of a political slogan is that it should be easy to remember. In other words, people should remember it spontaneously and should have it fixed in their minds without having to make any effort. So, pay attention:
Avoid fancy words
If the goal is to create a slogan that is easy to remember, difficult and complex words should be avoided as much as possible. The sentence should flow naturally and be understood by anyone who hears it.
See below some examples of famous slogans in Brazil, and notice that none of them feature very elaborate vocabulary:
“Tancredo Now” (Tancredo Neves' campaign for President of the Republic - 1984).
'People come first' (Fernando Henrique Cardoso's campaign for President of the Republic - 1994|1998).
'Don't trade the certain for the doubtful' (Campaign of Luiz Inácio Lula da Silva for President of the Republic - 2006).