Well-thought-out marketing strategies are essential in the electoral process. This is the only way to become known and win over voters. Electoral marketing is essential in organizing an electoral campaign.
The political marketing professional will outline the campaign's communication actions, always targeting the target voter profile of the candidate. He or she will be responsible for creating slogans , videos, online communication and graphic pieces.
He also takes care of the image that the candidate will convey. The clothing, body language, speeches... everything has to be approved by the marketing expert. By taking care of these aspects and the campaign materials, he will be able to align the message that he intends to convey, as it needs to be consistent across all media.
Creative ability: the marketing expert must know how to create costa rica mobile database a creative campaign that captivates voters and stands out from the rest.
Analytical capacity: the campaign must be creative, but before that it must be effective. That is why it is important not to lose sight of the analytical perspective.
Knowledge of all media: it is essential to know all media, online and offline, and from there build the candidate's image, creating an ideal message for each medium.
Legal advisor
The TSE (Superior Electoral Court) establishes numerous rules during the race for elective office. Organizing an electoral campaign without a legal advisor is impossible! The laws are very detailed and range from the spending limit during the election to the size of the leaflets.
Failure to comply with these laws can even make a candidate ineligible. Having the support of a professional of this caliber makes the electoral process smoother. As you probably already know, this is practically a war scenario. And you will need a lawyer as a shield.
He will map your campaign material and check whether it is within the law. But he will also observe the productions of other candidates. This way, the legal advisor will be able to see if the opponents have broken any rules that could hinder the electoral process.