To achieve this, each action must be strategically

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The pirate funnel was created in by american dave mcclure, who named the framework using the initials of each of its stages: aarrr (acquisition, activation, retention, referral and revenue). Doesn't sound very good, does it? Someone pointed out the phonetic similarity to the sound made by a pirate and the nickname stuck. Regardless of the name, it is a structure used to optimize the management of the consumer journey.

Just as in the traditional funnel, the idea is to take the customer singapore whatsapp data from the first to the last stage.calculated, taking into account the characteristics of the persona and, mainly, the stage at which they are in the funnel. If the experience offered to the lead is qualified, the chances are high that they will become a loyal consumer, an important basis for commercial growth.

After all, when satisfied with the purchasing process, the modern customer tends to recommend the brand to third parties, generating more business opportunities. The pirate funnel is a framework that can be adapted to the company's reality, thus becoming useful for businesses of all sizes and segments. The only requirement is that its execution is carried out with excellence.