The secret to successful B2B influencer marketing

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Does B2B influencer marketing work? We were really interested in this question, so we asked marketers. What did we learn?
86% of respondents said the programs were moderately to very successful! But what’s even more interesting? Watching how marketers themselves define success. We consider influencer marketing to be a top-of-funnel marketing tactic. While it’s an effective move for raising awareness and building credibility, the benefits don’t end there.

Here are four interesting benefits that B2B luxembourg phone number data marketers gain from smart influencer marketing.

Lead Gen & Revenue
Influencer marketing is a great tool that can bring new customers to your brand , even without the influencer providing a sales pitch or endorsing your solution. More than half of respondents surveyed said their influencer program was directly responsible for generating new leads. Even more interestingly, more than 33% said they were able to directly attribute revenue to their program.

If you want to effectively leverage influencer content to acquire leads, don’t create an amazing asset and then leave it at the gate. Influencers are less likely to share protected content.

Instead, leave your central asset free. Offer added value. What is it? It could be a checklist, a template, a downloadable PDF, or even more in-depth content focused on a specific industry.