Having this type of knowledge allows you to conduct studies and understand a little more about the variables that make up the electoral market, identifying where the best opportunities lie.
Electorate segmentation
By knowing your audience better, you can segment your voters. It's logical that as politicians, the larger the target group, the better, since the goal is to get the most votes. But segmentation allows you to think of strategies that are more appropriate for each segment of your audience, as well as the best language to communicate with each of them.
Knowing, for example, the level of education or location of potential voters, it is possible to focus on what the priorities are for those specific people, what their greatest concerns are. Tools such as nepal mobile database geoprocessing are very useful for this type of action. It is capable of providing a georeferenced view based on previously registered tags that segment voters.
Social media and other technologies have been widely used by politicians in recent years. Every year, something new emerges. It is advisable to always stay up to date with what is going on and also observe which social network best fits the group and age range you want to target.
On the other hand, a large part of the population still does not have access to the internet. Therefore, traditional media, such as TV, radio , newspapers and printed magazines, are still very relevant and important for campaigns, reaching many people and cannot be left aside.
These are some of the main actions, activities and electoral marketing strategies:
conducting electoral research;
election schedule;
preparation for debates;
creation of campaign pieces and actions, such as leaflets, jingles and slogans;
maintenance of the candidate's social networks and online campaign;
proposition of events and tactics for direct relationships with voters.
All of these marketing and communication strategies combined are capable of bringing the candidate closer to his voters, generating engagement and managing to convey confidence to the population. At this point, the candidate must differentiate himself from the others, demonstrating a superior positioning.
It is electoral marketing that “sells” the candidate to the electorate. Or rather, it sells the image of that candidate as the political figure that citizens need at that particular moment. In addition to the image, other values such as qualifications, political history, education, origin, etc., of both the candidate and the party are a way of generating identification or empathy from the public.