An ongoing theme of creating social content should be to work smarter, not harder.
Rather than constantly racking your brain over creating new posts, consider how you can apply the 80/20 principle by promoting your brand’s user-generated content instead.
Sourcing customer photos and videos through submissions and hashtags is a prime way to fill your content calendar with less legwork. Instagram Stories also have built-in features where customers can submit UGC, as highlighted by Rare Beauty:
submit ugc post on instagram
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Not to mention that UGC is more likely to earn engagement and interactions than sri lanka mobile database branded content by default. Beyond that, UGC can create a sense of community among your followers who also want the opportunity to be showcased by your brand. As always, just make sure to get permission prior to reposting UGC.
8. Develop how-tos and tutorials
More and more consumers prefer social media to video when it comes to breaking down step-by-step instructions.
Educating consumers via how-to and tutorial-style content is a great way to engage your audience, build awareness, and rank in social search.
See how Poppi’s mouth-watering recipes on Instagram are broken down into actionable steps. Each video is short, entertaining, and to the point while remaining comprehensive.
Invest in UGC: share, pin, retweet, and regram
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