Search engines track which links on the search engine results

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The more users click on your links on the SERP, the more search engines will increase your page’s authority within that topic. The higher your authority, the more likely your content is to appear higher on the SERPs in search engines. The higher your content appears, the more likely it is to be clicked by more highly relevant and qualified users. The more relevant clicks your content gets organically, the more your page’s authority will grow . And so on and so forth.

By better understanding your audience’s jordan phone number data search intent, you’ll be able to focus all of your organic marketing efforts on the most important goal of any business: providing better service to your customers . Optimizing your content not only for keywords but also for search intent allows you to optimize the real value your site can offer your audience.

In other words, optimizing for intent is not just essential to modern SEO optimization; it’s a way to unify all organic marketing efforts around the most important and relevant goal for any business: providing customers with the highest quality service tailored to their specific needs.

Keywords are no longer enough
In the past, companies have been quite shortsighted in SEO by focusing on keywords that had high search volumes and seemed relevant to their brand. However, they usually didn’t address search intent at all. As a result, they often tracked keywords that were applicable to a wide range of intents, meaning that many other companies were tracking the same keyword. If a company simply “missed” the user’s search intent, the resulting traffic—even despite ranking high on the SERP —might not be high at all.