Diversify your platform strategy

[mstakh.i.mo.mi]

By making these adjustments to your strategy, you can maintain (and even grow) your social performance and audience engagement for the long haul.


Consumers are experimenting with many new apps, trying to find one (or many) that can replace TikTok in their daily scrolls. Now is the time to stake your claim in emerging or untapped spaces, and investigate how to best adjust your content strategy to succeed in them. Stay up to date on trending conversations about new platforms, and make the case to leadership when you find a new network that’s the right fit.

Bandwidth is often a top barrier to new network experimentation. Sprout’s AI senegal mobile database Assist can help. It saves you time by creating multiple iterations of the same message, all fine-tuned for different platforms. With a smaller learning curve to enter new spaces, your team can dive into emerging networks. Sprout’s Publishing Calendar makes it easy to cross-post and schedule content on all of these platforms—creating more time for strategic work.

A short video of Sprout's AI Assist in action, where you can see the product generate posts and asking the user questions
Meanwhile, you should also consider which platforms present the best social commerce alternatives to TikTok. According to Sprout’s Q4 2024 Pulse Survey, most US consumers who plan to buy directly from social platforms in 2025 will do so on Facebook Shop. Instagram and YouTube are two other top contenders.

Digital commerce solutions like Shopify can help extend your storefront onto these social channels. Sprout’s Shopify integration makes social commerce accessible and minimizes the gap between interest and purchase—enabling you to meet consumers where they’re at.