They tested multiple versions of messages, analyzed the components and identified the most effective phrases for the audience. This enabled the brand to refine the social media posts it puts out on LinkedIn and create personalized content that customers are more likely to engage with.
Vanguard Institutional used Persado for help maximize its data and elevate its personalization strategy on Linkedin.
Use this strategy to strengthen your own social ROI. With Sprout, you can use our generative AI tools to create and test different captions on social media, using reporting tools to identify what drives the best engagement.
6.
As the NFL brand expands beyond the US, it’s experimenting with AI to make its marketing and fan experiences more engaging and authentic. The brand is working to create an AI to scale and personalize content. It wants to generate copy in multiple languages, change out creative based on the channel or location and personalize IRL experiences using AI.
For example, if a player is more popular in the US, the NFL would use that philippines mobile database person’s image in ads and on social media, but if Germany prefers a different player, its AI solution would be able to translate the copy and swap out the image or video.
7. Sprout Social’s AI tools to optimize workflows
If we’re looking at AI in social media examples, we can’t overlook our own case study. Adopting AI in our processes has been part of building a culture of AI.
Our AI tools have helped our team be more productive, refined our brand voice and kept us ahead of social media trends. It’s helped our social team save 72 hours/quarter and $16,000 annually in reporting. We’re working smarter and delivering high-quality content with assistance from AI.
The NFL is overcoming language barriers with AI
-
- Posts: 933
- Joined: Tue Dec 24, 2024 4:35 am