Positioning the brand at a very high level of connection and user experience. The classic example of AR in furniture eCommerce comes from (who else?) IKEA. Their Place app uses AR to give furniture shoppers a view of different products in their homes, quickly scanning a room for dimensions before precisely describing how it would look and fit. With 73% of users reporting high or very high satisfaction with mobile augmented reality experiences and its use increasing conversion by 40%, it's clear that AR is here to stay.
Moving away from the need for apps, there are even india telegram data more accessible web-native versions available that are sure to bring AR into the mainstream this year, especially in the mobile eCommerce sector. 3. (DTC) DTC has seen considerable growth over the past two years, as new technology, changing consumer attitudes and the success of well-managed DTC brands have seen the need for a retail “middleman” diminish. Today's customers are not so easily influenced by massive advertising campaigns: they have already seen it all and their first reflex, when faced with aggressive, mass and depersonalized marketing, is to look away.
DTC's more personal approach, where a brand provides an emotional connection, shared principles and real value over time, has become a much more attractive way to facilitate a purchasing choice. Even more so for B2B companies, where extremely interesting new business models are appearing, oriented towards skipping the intermediate steps of their marketing strategies to trigger a process of indirect creation of demand. Creating value, competitive advantage and purchasing power, subsequently, precisely on interlocutors such as agents and showrooms or distributors and importers if we are talking about international business.