Analytical storytelling and its benefits

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Analytical storytelling not only simplifies the presentation of information, but also helps clients absorb it and make decisions faster. Other advantages of the technique include:

forming an emotional connection ( “People will forget what you said. People will forget what you did. But people will never forget how you made them feel” Maya Angelou);
the opportunity to show your individuality and declare yourself as a thought leader in a particular topic/area;
the added value of the information you have belarus telegram data collected and analyzed.
Principles of creating history
If you want to create high-quality analytical storytelling, follow these principles.

Formulate a specific hypothesis that you plan to test. Both you and your clients need to understand what you are confirming or disproving and what data is used to do so.
Collect data . Note that while it's tempting to only include data that supports your hypothesis, show your audience data that refutes it. While a large amount of data will make it more difficult to work with, it will make your story more objective, unbiased, and informative.
Structure the story . Briefly describe your purpose and think in advance about the logic of presenting your story — from introduction to conclusion.
Think about the customer’s goal . An analytical story should not turn into a regular report, it should bring benefit. To do this, ask yourself specific questions: what should customers do after your story? Make changes? If so, what and how can they help the company develop further? The answers to these questions are the basis of your story.
Read also : How to use Instagram statistics to your advantage.