Metrics for evaluating traffic and conversions

[hasibaakterss3309]

Traffic to the site from social networks . If, in addition to social networks, you also have a site on which direct sales take place, then this KPI is the basis for SMM.

Click-through rate (CTR). CTR is the percentage of people who viewed your post and clicked on the CTA (call to action) in it. This allows you to understand whether your content attracts the attention of the audience and inspires them to take action. This indicator is easy to determine through Instagram Stories statistics, australia telegram data which measure the number of clicks on the link. External analytics services, in particular Google Analytics 4, will help to detail the information, with which you can study how much time a person spent on the site, what they saw, how many pages they visited, what actions they took.

Read also: How to set up conversions in Google Analytics 4. Step-by-step guide

Lead generation . Clicking on a link and going to a website is great. Even better is lead generation or direct sales. First, determine what the specific goal of your social media campaign will be or choose what you will consider a conversion. Most often, this is a “warm” contact, when a person leaves a number/email or directly contacts Direct, downloads a file, orders a sample, or the like. Determined? Now track.

CPC and CPS. Another type of KPI in SMM that is used quite often. It is not about the number, but about the value of leads. Tracking it will help ensure that you get the most for your money.