Redesigning the website from the user's perspective

[tmonower111]

In order to increase your Facebook ad conversion rate, it is important to put yourself in the user's shoes.



Look at the site from a user's perspective.

You will likely see areas that need improvement, such as things that are surprisingly difficult to read or that contain unnecessary wording.



It might be a good idea to show it to a third party and get their feedback.

Change side columns and footers
Surprisingly, many people don't pay much australia cell phone number list attention to the side columns, but they are actually quite important.

Since you can click anywhere on the site, this content should be enriched.



Many companies are trying to create paths that lead to conversions.

Add your own touch by adding a download icon or a shopping cart.

Try adding a download icon for your white paper to the side column or a shopping cart in the global navigation.

Reduces input work
If users have to enter too much information when registering as a member, they will get tired and abandon the site.



Therefore, we should try to reduce this type of input work as much as possible.

Reduce the amount of information you need to enter by modifying or listing your sites so that only the bare minimum of information is required.

In recent years, chatbots have been gaining attention as they can be incorporated into forms to reduce the hassle of inputting information.

Lower the barrier to conversion
Review the settings for the conversion target action.

For example, it may be difficult to make a purchase straight away, but the hurdle is much lowered if you can request information for free.



Changing the conversion to something like a request for information or a free quote may improve your conversion rate.



This may even lead to a purchase of the product.