Include in the split sources that can be quickly switched off if there is no result or if there are some sudden market changes.
5. Integrated approach.
Tactics need to be applied to the entire sales funnel: define KPIs for each stage, the approach to communication, the target audience and the frequency of interaction with it. Every business has its own goals, and it is important that everything is taken into account.
6. Experiments and non-standard approaches (both in terms of settings and communication).
We recommend allocating about 10% of the budget for testing. And here we focus more on the audience, its capacity in them and market experience rather than on the platforms. The main thing is not to overdo it with creativity.
7. Adaptability.
Creative should be combined with performance campaigns. Unfortunately, it happens conduit cn mobile number database that creative is cool, but has no effect on leads, and the main KPI is based on business indicators. Therefore, trust your partners if they are involved and make their recommendations to creatives. The goal of agencies is to fulfill the KPI, we will not advise anything bad.
In difficult times, it is important to unite and work comprehensively. As an agency, we are ready to share our experience and expertise with the market, and for our clients - to make cool strategies. The main thing now is respect for each other and mutual assistance. Together we can do everything and survive everything, because our digital market is the most friendly and cool in the whole world. It was so before the February events, and it will be so now.
And if you are tired and want to relax - come to our literary club from Digital Club and ArrowMedia. We meet once a month and relax, discussing art, unrelated to digital, but in a team of digital specialists .